About the Course

Examines how to develop, implement, and manage competitive marketing strategies that achieve marketing and organizational goals. Topics include evaluating alternative marketing strategies, resources and goals, marketing plan development, and measuring plan performance.

Jul 11 - Aug 29, 2024

241MCK705
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
8 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Marilyn R. Taylor, M.B.A.

Schedule

Thurs. 6:00p.m. - 9:30p.m., PT, Jul. 11, 18, 25, Aug. 1, 8, 15, 22, 29 (8 in-person meetings)

Textbook

No Textbooks Listed.

Additional information

Course resources will be provided.

Oct 16 - Dec 04, 2024

242MCK706
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
8 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Marilyn R. Taylor, M.B.A.

Schedule

Online: Oct. 16 - Dec. 4 Wed. 6:00p.m. - 9:45 p.m., PT, Oct. 16, 23, 30, Nov. 6, 13, 20, 27, Dec. 4 (8 in-person meetings)

Textbook

No Textbooks Listed.

Additional information

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15. Course resources will be provided.