About the Course

Analyzes the use of advertising within the marketing function, providing an evaluation of different advertising methods including print, electronic media, television and radio. Models are explored with special attention to setting objectives, copy decisions, media issues and budgeting.

Jul 15 - Aug 12, 2024

241MCK706
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
5 weeks
Enroll

Estimated Tuition

$825.00

Location

Online Webcast

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Online: Jul. 15 - Aug. 12 Mon. 6:00 p.m. - 9:30 p.m., PT, Jul. 15 & Aug. 12 (2 sessions)

Textbook

No Textbooks Listed.

Additional information

Oct 10 - Dec 05, 2024

242MCK707
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
9 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Online: Oct. 10 - Dec. 5, Thurs., 6:00p.m. - 9:45 p.m., PT, Oct. 10, 17, 24, 31, Nov. 7, 14, 21, Dec. 5 (8 in-person meetings). No meeting Nov. 28.

Textbook

No Textbooks Listed.

Additional information

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15.