About the Course

Analyzes the use of advertising within the marketing function, providing an evaluation of different advertising methods including print, electronic media, television and radio. Models are explored with special attention to setting objectives, copy decisions, media issues and budgeting.

Aug 05 - Sep 08, 2021

211MCK003
Est. Tuition:
$625-675
Learning Format:
Online
Duration:
5 weeks
Enroll

Estimated Tuition

$625 Early Bird Discount
$675 after Jul 27, 2021

Location

Online

Instructor

  • TBA

Schedule

Aug. 5 - Sept. 8

Textbook

Mandatory:
Title: TBD

Additional information