About the Course

Examines marketing information sources, the market research process, data collection and analysis, consumer/customer surveys,and test marketing. Both quantitative and qualitative research are examined with analysis of the value and the limitations of data and analyzing results.

Oct 01 - Nov 19, 2024

242MCK705
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
8 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Marilyn R. Taylor, M.B.A.

Schedule

Online: Oct. 1 - Nov. 19 Tues., 6:00p.m. - 9:45 p.m., PT, Oct. 1, 8, 15, 22, 29 & Nov. 5, 12, 19 (8 in-person meetings)

Textbook

No Textbooks Listed.

Additional information

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15. Course resources will be provided.