About the Course

Examines marketing information sources, the market research process, data collection and analysis, consumer/customer surveys,and test marketing. Both quantitative and qualitative research are examined with analysis of the value and the limitations of data and analyzing results.

Apr 14 - May 12, 2021

204MCK002
Est. Tuition:
$505-555
Learning Format:
Online Course with Live Sessions
Duration:
5 weeks
Enroll

Estimated Tuition

$505 Early Bird Discount
$555 after Apr 14, 2021

Location

Off-Site Locations

Instructor

  • Marilyn R. Taylor, M.B.A.

Schedule

Online: Apr. 14 - May 12 Wed., 6 p.m. - 9 p.m., Apr. 14, 21, 28, May 5, 12 (5 live sessions)

Textbook

Mandatory:
Title: TBA

Additional information