Save 15% on select winter courses with promo code WNTR15 now through December 9.
Take the next step toward your future.
Understanding "why people buy" is crucial to understanding marketing. Topics include consumer desires/needs and methods for satisfying those needs in order to create and stimulate demand for products and services.
$825.00
Extension University Village 1299 University Avenue Riverside, CA 92507
Stephen P. Fritzenkotter, M.B.A.
Mon. 6:00p.m. - 9:30 p.m., Jan. 6 - Mar. 10 (No Class Jan. 20 & Feb. 17) (8 in-person meetings)
No Textbooks Listed.
Domestic students only: Enroll before December 9, 2024 and save 15% on tuition fees. Apply discount WNTR15.