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About the Course

Understanding "why people buy" is crucial to understanding marketing. Topics include consumer desires/needs and methods for satisfying those needs in order to create and stimulate demand for products and services.

Jan 06 - Mar 10, 2025

243MCK701
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
10 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Mon. 6:00p.m. - 9:30 p.m., Jan. 6 - Mar. 10 (No Class Jan. 20 & Feb. 17) (8 in-person meetings)

Textbook

No Textbooks Listed.

Additional information

Domestic students only: Enroll before December 9, 2024 and save 15% on tuition fees. Apply discount WNTR15.