About the Course

Understanding "why people buy" is crucial to understanding marketing. Topics include consumer desires/needs and methods for satisfying those needs in order to create and stimulate demand for products and services.

Oct 14 - Dec 09, 2024

242MCK701
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
9 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Online: Oct. 14 - Dec. 9 Mon. 6:00p.m. - 9:45 p.m., PT, Oct. 14, 21, 28, Nov. 4, 18, 25, Dec. 2, 9 (8 in-person meetings)

Textbook

No Textbooks Listed.

Additional information

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15.

Jul 11 - Aug 29, 2024

241MCK702
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
8 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Thurs. 6:00p.m. - 9:30p.m., PT, Jul. 11, 18, 25, Aug. 1, 8, 15, 22, 29 (8 in-person meetings)

Textbook

No Textbooks Listed.

Additional information