About the Course

Introduces key principles of marketing; essential marketing functions and contemporary practices, including the marketing environment; market research and analysis; demographics and market segmentation; product positioning; image management; advertising, pricing, and distribution; merchandising, product development, and strategy implementation.

Sep 25 - Nov 13, 2024

242MCK702
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
8 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • William Ballas, M.S.

Schedule

Online: Sept. 25 - Nov. 13, 2024 Wed. 6:00p.m. - 9:45 p.m., PT, Sept. 25, Oct. 2, 9, 16, 23, 30, Nov. 6, 13 (8 in-person meetings)

Textbook

Optional:
Title: Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides)
ISBN: ISBN: 979-8883194459

Additional information

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15.

Jul 11 - Aug 29, 2024

241MCK701
Est. Tuition:
$825.00
Learning Format:
Classroom-based
Duration:
8 weeks
Enroll

Estimated Tuition

$825.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • William Ballas, M.S.

Schedule

Thurs. 6:00p.m. - 9:30p.m., PT Jul. 11, 18, 25, Aug. 1, 8, 15, 22, 29 (8 in-person meetings)

Textbook

Optional:
Title: Marketing: Principles and Practice: A management-oriented approach (Opresnik Management Guides)
ISBN: ISBN: 979-8883194459

Additional information