About the Course

Introduces key principles of marketing; essential marketing functions and contemporary practices, including the marketing environment; market research and analysis; demographics and market segmentation; product positioning; image management; advertising, pricing, and distribution; merchandising, product development, and strategy implementation.

Aug 04 - Sep 07, 2021

211MCK001
Est. Tuition:
$625-675
Learning Format:
Online
Duration:
5 weeks
Enroll

Estimated Tuition

$625 Early Bird Discount
$675 after Aug 04, 2021

Location

Online

Instructor

  • William "Bill" Ballas, M.S.

Schedule

Aug. 4 - Sept. 7

Textbook

Mandatory:
Textbook: MKTG (12th Ed.)

Additional information