About the Course

Learn the business value of content, how to access that value, the importance of content in the business environment, and related topics in internationalizing content in today's world. Combining lectures with hands-on assignments and readings, you will complete the course with a content strategy plan and content inventory.

Apr 12 - May 21, 2021

204CPX001
Est. Tuition:
$505-555
Learning Format:
Online
Duration:
6 weeks
Enroll

Estimated Tuition

$505 Early Bird Discount
$555 after Apr 12, 2021

Location

Online

Instructor

  • Russell J. Keenan, B.S.

Schedule

Apr. 12 - May 21

Textbook

Mandatory:
Textbook: Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
Author: Bailie and Urbina
ISBN: 978-1937434168

Optional:
Textbook: Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right
Author: Maghan Casey
ISBN: 978-0134105109

Additional information

Students will need access to a computer, an email account, a word processing software product such as Microsoft Word, and Adobe Acrobat Reader 7 or later version to view additional articles or documents, and should have an understanding of college-leve