About the Course

Integrated study of strategic marketing management and application in international business environment. Focuses on global environment, multinational competitive challenges of changing market structures, and impact of rapidly changing technologies. Examines strategic planning, how marketing mix is adapted to cultural, political, environmental and economic factors in the global arena. Domestic students interested in this course should call UCR University Extension Student Experience at 951-827-4105 for more information. 

Oct 16 - Dec 11, 2024

242MCM705
Est. Tuition:
$900.00
Learning Format:
Classroom-based
Duration:
9 weeks
Enroll

Estimated Tuition

$900.00

Location

UCR Extension Center
1200 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Online: Oct. 16 - Dec. 11 Wed. 6:00p.m. - 9:55 p.m., PT, Oct. 16, 23, 30, Nov. 6, 13, 20, 27, Dec. 4, 11 (9 in-person meetings)

Textbook

No Textbooks Listed.

Additional information

Enroll before August 26, 2024, and save 15% on tuition fees for domestic students only. Apply discount code FALL15.

Jun 26 - Aug 28, 2024

241MCM704
Est. Tuition:
$900.00
Learning Format:
Classroom-based
Duration:
10 weeks
Enroll

Estimated Tuition

$900.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Wed. 6:00p.m. - 9:45p.m., PT, Jun. 26, Jul. 3, 10, 17, 24, 31, Aug. 7, 14, 21, 28 (10 in-person meetings)

Textbook

No Textbooks Listed.

Additional information