About the Course

Integrated study of strategic marketing management and application in international business environment. Focuses on global environment, multinational competitive challenges of changing market structures, and impact of rapidly changing technologies. Examines strategic planning, how marketing mix is adapted to cultural, political, environmental and economic factors in the global arena.

Oct 04 - Dec 06, 2023

232MCM003
Est. Tuition:
$680.00
Learning Format:
Dual Mode
Duration:
10 weeks
Enroll

Estimated Tuition

$680.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Wed. 6:00 p.m. - 9:00 p.m. PST, Oct. 4, 11, 18, 25, Nov. 1, 8, 15, 22, 29, Dec. 6 (10 meetings)

Textbook

No Textbooks Listed.

Additional information

Students have the option to attend meetings either in-person, or via live webcast Enroll before August 28, 2023 and save 15% on tuition fees. Apply discount code FALL15