About the Course

Integrated study of strategic marketing management and application in international business environment. Focuses on global environment, multinational competitive challenges of changing market structures, and impact of rapidly changing technologies. Examines strategic planning, how marketing mix is adapted to cultural, political, environmental and economic factors in the global arena.

Apr 06 - May 11, 2021

204MCM004
Est. Tuition:
$630-680
Learning Format:
Online Course with Live Sessions
Duration:
6 weeks
Enroll

Estimated Tuition

$630 Early Bird Discount
$680 after Apr 06, 2021

Location

Off-Site Locations

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Online Apr. 6 - May 11 Tue., 6 p.m. - 9 p.m., Apr. 6, 13, 20, 27, May 4, 11 (6 live sessions)

Textbook

Mandatory:
Title: Instructor materials

Additional information

Jul 14 - Sep 07, 2021

211MCM002
Est. Tuition:
$630-680
Learning Format:
Online
Duration:
8 weeks
Enroll

Estimated Tuition

$630 Early Bird Discount
$680 after Jul 14, 2021

Location

Online

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Jul.14 - Sept. 7

Textbook

No Textbooks Listed.

Additional information