About the Course

Integrated study of strategic marketing management and application in international business environment. Focuses on global environment, multinational competitive challenges of changing market structures, and impact of rapidly changing technologies. Examines strategic planning, how marketing mix is adapted to cultural, political, environmental and economic factors in the global arena.

Jan 19 - Mar 23, 2023

223MCM003
Est. Tuition:
$680.00
Learning Format:
Dual Mode
Duration:
10 weeks
Enroll

Estimated Tuition

$680.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Dual Mode Thu., 6 p.m.-9:50 p.m., Jan. 19-Mar. 23 (10 meetings)

Textbook

No Textbooks Listed.

Additional information

Students have the option to attend meetings either in-person, or via live webcast Enroll before December 12, 2022 and save 15%. Apply discount code WNTR15.