About the Course

Integrated study of strategic marketing management and application in international business environment. Focuses on global environment, multinational competitive challenges of changing market structures, and impact of rapidly changing technologies. Examines strategic planning, how marketing mix is adapted to cultural, political, environmental and economic factors in the global arena.

Jul 14 - Sep 07, 2021

211MCM002
Est. Tuition:
$630-680
Learning Format:
Online
Duration:
8 weeks
Enroll

Estimated Tuition

$630 Early Bird Discount
$680 after Jul 05, 2021

Location

Online

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Jul.14 - Sept. 7

Textbook

No Textbooks Listed.

Additional information