New Age Digital Viral Marketing Techniques

New Age Digital Viral Marketing Techniques

Course Number: MGT X476.24

1 units

What does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, and to millions, through the Internet. Everyone wants to see it, and when they do, they all want to share it.

Available Sections

Starting Nov 12


Starting Nov 12

Course Fees

$175 Early Bird Discount ends on Nov 2
$225 after Nov 2


Marilyn Taylor [ bio ]

close [x] Marilyn R. Taylor, M.B.A., Adjunct Faculty, National University, and Owner, Optimize4youSEO, has worked in Marketing, Marketing Research, and Strategic Marketing for more than 35 years. For the past 15 years, Ms. Taylor has specialized in developing online marketing plans that include successful campaigns with SEO, PPC, and Social Media Marketing.


Nov 12 - Dec 2, 2019


Online Course Moodle

Section Notes:



No Textbook Required.

Available Sections


Section No.: 192MCE002

Dates: Nov 12 - Dec 2, 2019

Instructor: Marilyn Taylor

Textbook: No Textbook Required

Location: Online Course

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