Estimated Tuition
$825.00
About the Course
Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices, along with planning, in order to develop a practical understanding of how marketing affects the growth in an organization.
- Understand the primary elements involved in contemporary Marketing.
- Analyze how a Marketing plan is composed and delivered.
- Consider Marketing environment including consumer and business behavior.
- Examine how Marketing fits within the global context of management, product development and customer service.
- Analyze the different components of Marketing including branding, product development, customer fulfillment, sales, advertising, etc.
- Develop approaches for marketing strategy, market research and marketing planning.