Estimated Tuition
$275.00
About the Course
The Introduction of Search Engine Marketing class explores cutting edge best practices and concepts in Search Engine Optimization (SEO) and Pay-Per-Click (PPC). An excellent companion course for Advertising in the Digital Age, and Integrated Digital and Brand Marketing, this deeper look at the multibillion-dollar SEO industry reflects on where the industry has been, and where it is headed with the evolution of APIs, accelerating AI technologies, and more.
- Understand the broad umbrella of Search Engine Marketing (SEM) and how it fits into a comprehensive digital marketing strategy
- Grasp the fundamentals of Search Engine Optimization (SEO), and Pay Per Click (PPC)
- Articulate and differentiate between strategies and/or tactics that target SEO and PPC
- Critically think about AI’s impacts on SEM, SEO, and PPC, and how to adapt strategies to evolving and emerging technologies