About the Course
As the demand for international education opportunities grows, the methods for reaching and recruiting new students has also become multifaceted, including the utilization of both digital and student and parent networks. In this workshop on international education marketing, participants will be introduced to the rapidly expanding market and have an opportunity to learn the techniques and tools available to effectively market international education to broad range of potential students.
- Demonstrate an insightful understanding of the principal models and key theoretical frameworks associated with international education marketing.
- Critically evaluate market opportunities, using cutting edge tools, and create appropriate strategies to meet them.
- Apply advanced segmentation techniques and customer analysis methods to international education.