About the Course
An introduction and overview of the heritage industry from a business perspective. Covers the global economic context of the heritage industry today, and how the industry transitioned over the last 50 years from a primarily public to a primarily private industry. Introduces business, business concepts, and how business is conducted in private heritage organizations. Gain a basic introduction to heritage industry economics and business fundamentals in order to succeed in the more in-depth topical classes in this program.