About the Course
Assess a concept or product in the framework of a business opportunity. Includes determining whether an idea has market appeal (product/market fit), and identification of the business ecosystem, stakeholders, customer segment, value proposition, and market size. Through customer interviews, identify customer pain points or problems which will aid in refining their business idea or technology. You will develop valuable interviewing skills, and learn first-hand from a group of accomplished entrepreneurs, business professionals, and potential customers.