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Navigating the Startup Enterprise, Part I

Navigating the Startup Enterprise, Part I

Course Number: MGT X422.3

3 units

The first of a two-course sequence that provides you with the knowledge and framework to bring your business ideas forward, and establish a viable commercial endeavor. Part I introduces you to entrepreneurial principles and models that allow you to begin creating a blueprint for your business concept. You will learn foundational management principles, market identification strategies, financing options, and concept assessment. You will also explore in-depth:

  • frameworks to conduct market research and product research
  • executive business summaries, and techniques for successfully presenting the business concept
  • how to use quantitative and qualitative tools to determine whether a good idea is truly a good, real-world, and valuable market opportunity
  • ways to improve your presentation skills

Part I also provides a forum for you to present and defend your own recommendations, and for critically examining and discussing the recommendations of your fellow students.

Available Sections

Starting Oct 17

192MCB003

Starting Oct 17
192MCB003

Course Fees

$505 Early Bird Discount ends on Oct 7
$555 after Oct 7

Instructor

Jonathan Warner [ bio ]

close [x] Jonathan C. Warner, M.B.A., Entreprenuer-in-Residence, Office of Resarch and Development, UC Riverside, has been involved with training, coaching, and mentoring start-up companies for over 30 years.

Schedule:

Begins:
Oct 17 - Dec 5, 2019

Location:

Online Course Moodle

Section Notes:

None.

Textbook:

Mandatory
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers"

ISBN: 978-0470876411

Available Sections

Riverside

Section No.: 192MCB003

Dates: Oct 17 - Dec 5, 2019

Instructor: Jonathan Warner

Textbook: Mandatory
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers"

ISBN: 978-0470876411

Location: Online Course

close [x]

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