About the Course

This course focuses on the role of sales and marketing within an applied setting. It introduces foundational marketing principles and innovative practices to new entrepreneurs before exploring the logistical requirements needed to build and manage a sales force. Students are able to build their ‘startup sales and marketing tool kit’ in order to further grow their business. By the end of the course, you will know how to create and deliver a professional sales pitch and presentation.

Jan 31 - Mar 14, 2023

223MCB001
Est. Tuition:
$555.00
Learning Format:
Hybrid
Duration:
7 weeks
Enroll

Estimated Tuition

$555.00

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Patrick S. Millsap, M.A.

Schedule

Online: Jan 31 - March 14, 2023 In person meetings: Tue 6:00 p.m. - 9:30 p.m. PST Jan 31, Feb 28, Mar 14, 2023 (3 in-person meetings)

Textbook

Mandatory:
Textbook: Entrepreneurial Marketing
Author: Edwin J. Nijssen
ISBN: 9781138712911

Mandatory:
Title: SELL 6
Author: Thomas N. Ingram
ISBN: 978-1-305-66209-4

Additional information

Enroll before December 12, 2022 and save 15%. Apply discount code WNTR15.