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Establish a foundation of basic management skills that support all other occupational skills. Then broaden your portfolio or learn to market your potential through a specialized selection of electives, including branding, market research, internal and customer-facing communication, and effective management. Apply yourself through an internship with an American business and confirm your capability to bring success both inside a company and outside with customers, clients, and tourists.

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  • Money in hand icon

    Est. Tuition $18,200

  • Computer and user icon

    Learning Format In-Class

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    Duration 34 weeks *

    *Duration times can vary, talk to your student success coach for more information.
  • Gear or cog icon

    Total Units 46 Units

Required Courses

Course Formats
Core Courses.
Core (23 Units )
 
WinterSpringSummerFall
Global Human ResourcesPeople and relationships are the most essential part of any organization.
4 Units
Global Marketing: Integrated Marketing ManagementThe Integrated Marketing Management course is designed to introduce students to the dynamic and competitive field of marketing.
4 Units
Multinational Financial ManagementThis course presents techniques and tools designed to assist managers evaluate risks and opportunities in the global financial environment.
4 Units
Building Technology-Centric OrganizationsThe goal of this course is to introduce and provide hands-on experience to the students on the most common technologies used in business today and in the near future.
4 Units
Strategic Management in the Global EnvironmentStrategy management is the commitments, decisions, and actions required for an organization to achieve competitiveness, and earn above-average performance and returns.
4 Units
Essentials for Professional DevelopmentThe workplace is constantly evolving, and requiring new skills from those entering it.
3 Units
Complete 12 units of elective courses
Elective (12 Units )
 
 
WinterSpringSummerFall
Marketing Principles and PracticeIn nearly all organizations, effective marketing is an important determinant of success in a highly competitive marketplace.
3 Units
Market ResearchMarketing management requires objective information about the market served in order to make intelligent business decisions.
3 Units
Consumer BehaviorUnderstanding "why people buy" is of crucial importance in determining how to market.
3 Units
Strategic Marketing and the Marketing PlanAchieving a sustainable competitive advantage is an ongoing challenge to everyone involved in implementing a marketing strategy.
3 Units
Advertising and Promotion ManagementCompetition for consumer attention is intense because advertising penetrates nearly all aspects of everyday life.
3 Units
Brand Marketing: Development and StrategyDiscover and learn the intricacies in the development of a brand.
3 Units
Quality Customer ServiceParticipants examine best practices in customer service and how organizations use customer service to expand their customer base.
2 Units
Organizational Behavior DynamicsAn examination of organizational culture including understanding and managing work behavior, perceptions and emotions, motivation and stress; developing work environments that align with organizational culture; providing evaluation, feedback and rewards that model constructive behavior; and managing misbehavior.
3 Units
Principles of Special Events ManagementAn introduction to the exciting world of special events.
3 Units
Marketing an Event BusinessThis course examines the processes of marketing an event planning business including traditional and social networking methods.
3 Units
Event Design and TechnologyIn this course participants will learn and develop the necessary understanding and knowledge to use event technology to produce an event and how the latest new technology trends aide in assisting event production.
3 Units
Wedding Planning and CoordinationAn introduction to wedding planning and coordination.
3 Units
Wedding DesignAn introduction to the art of wedding design to give you tips and ideas to make your events extraordinary.
3 Units
Event Fundraising and SponsorshipThis course covers the practical skills necessary to be proficient in planning fundraising events and how to secure sponsorships.
3 Units
Corporate Event ManagementThere is a popular misconception that event planning is a generic discipline void of specialties within the field.
3 Units
Cross-Cultural Perspectives of TourismAn introduction to the fundamental concepts of culture, social contact and interaction, values, perception and satisfaction, and the complexities associated with of cross-cultural behavior in tourism.
3 Units
Tourism Destination ManagementExamines the concept of strategic, sustainable destination development from a management and marketing perspective.
4 Units

Getting Started

We offer multiple start dates to give you flexibility in your eduction, life and work schedules.

Oct19Fall 2021
Nov04Fall 2021
Jan13Winter 2022

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