Complete a company's message by first building your ability to lead, assess, develop, and execute. Establish a base of leadership skills to learn how to make decisions that others will follow. Use those skills with your understanding of social media, blogging, SEO, email, video, and targeted sites like WordPress to create an enforceable, educated marketing plan. Demonstrate your mastery in marketing by refining and promoting your own digital portfolio and show potential employers that you can market them as well as you can market you.
*Duration times can vary, talk to your advisor for more information.
Total Units 47 Units
Effective and contemporary strategies in management
Social media and marketing techniques, including video and audio production
The roles of WordPress, SEO, email, and other tools in current marketing campaigns and strategies
How to highlight your marketing skills and experience using a digital portfolio
Who Can Attend
Students who hold Bachelor's degrees and wish to concentrate or expand their knowledge in the field
Professionals who have several years of work experience
Minimum Age Requirement for Admission to an On-Campus International Program: You must be at least 18 years of age on the first day of your program to be admitted to one of our on-campus (face-to-face) international programs. Special exceptions may be made on a case-by-case basis for students who are verified to be turning 18 in the first quarter of their program.
A Bachelor's degree in any academic area (or equivalent)
International applicants are required to demonstrate English language fluency and must attain minimum scores of TOEFL PBT 550, iBT 80, IELTS 6.5, Duolingo English Test 100; or the equivalent
You will be asked create an account and you will need to provide a valid email address, mailing address and other personal information. Collect any required documents so that you are prepared to upload them.
Agency/embassy/partner university information (only required if you have one)
Copy of your passport photo page
Statement of Financial Support Form (only if your program requires an F-1 (student) visa)
Financial statement from the Bank, in English (only if your program requires an F-1 (student) visa)
If you are applying as an F-1 transfer student from another U.S. institution, you must submit copies of your current I-20 form, I-94 form, and F-1 visa. If you are accepted, your acceptance letter will provide further instructions on completing your transfer.
Note: Some programs require additional documentation.
Multinational Financial ManagementThis course presents techniques and tools designed to assist managers evaluate risks and opportunities in the global financial environment.
Building Technology-Centric OrganizationsThe goal of this course is to introduce and provide hands-on experience to the students on the most common technologies used in business today and in the near future.
Introduction to WordPressWordPress is one of the most popular blogging tools on the web, simplifying the process of building a website and creating a platform to post ideas, pictures, and other content.
New Age Digital Viral Marketing TechniquesWhat does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
Blogging for CashLooking for a quick and easy way to drive traffic to your website or eliminate the need for a website? Beginners and experts are turning to blogging to communicate with their customers and to generate income.
Internship (12.00 Units )
Analyzing the American WorkplaceTo be an effective employee in the United States, you need to understand how organizational systems work, have a clear understanding of your assigned roles and responsibilities, and how they relate to an organization’s goals.