Course Formats
Core Courses.
Core (23.00 Units )
WinterSpringSummerFall
Global Human ResourcesPeople and relationships are the most essential part of any organization.
4.00 Units
Global Marketing: Integrated Marketing ManagementThe Integrated Marketing Management course is designed to introduce students to the dynamic and competitive field of marketing.
4.00 Units
Multinational Financial ManagementThis course presents techniques and tools designed to assist managers evaluate risks and opportunities in the global financial environment.
4.00 Units
Building Technology-Centric OrganizationsThe goal of this course is to introduce and provide hands-on experience to the students on the most common technologies used in business today and in the near future.
4.00 Units
Strategic Management in the Global EnvironmentStrategy management is the commitments, decisions, and actions required for an organization to achieve competitiveness, and earn above-average performance and returns.
4.00 Units
Essentials for Professional DevelopmentThe workplace is constantly evolving, and requiring new skills from those entering it.
3.00 Units
Required Courses
Required (12.00 Units )
WinterSpringSummerFall
Social Media MarketingSavvy marketing professionals use YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets.
3.00 Units
Strategies in Social Media MarketingThis course explores the cost-effective techniques and best practices for monitoring, analytics, engagement, reporting, and collaboration using social media tools.
2.00 Units
Search Engine Optimization (SEO)Learn ways to optimize your website for search engines.
1.00 Units
Video Production for Social MediaVideo has long been one of the most effective tools in a marketing kit.
3.00 Units
Introduction to WordPressWordPress is one of the most popular blogging tools on the web, simplifying the process of building a website and creating a platform to post ideas, pictures, and other content.
2.00 Units
Email Marketing for ResultsThe number of marketing strategies and innovations being used today is astounding.
1.00 Units
New Age Digital Viral Marketing TechniquesWhat does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
1.00 Units
Blogging for CashLooking for a quick and easy way to drive traffic to your website or eliminate the need for a website? Beginners and experts are turning to blogging to communicate with their customers and to generate income.
1.00 Units
Internship
Internship (12.00 Units )
WinterSpringSummerFall
Analyzing the American WorkplaceTo be an effective employee in the United States, you need to understand how organizational systems work, have a clear understanding of your assigned roles and responsibilities, and how they relate to an organization’s goals.
12.00 Units
