Master the Tools of the Trade

Learn up-to-date principles, concepts and techniques so you can contribute more to your organization and take on a new professional role. Gain intensive, in-depth exposure to core marketing principles, and learn specific practices to improve marketing skills. Explore advertising and public relations, as it applies to small and large organizations, businesses, government or nonprofits.

Note: Estimated tuition reflects new rates in effect starting summer 2024.

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  • Money in hand icon

    Est. Tuition $4,050

  • Computer and user icon

    Learning Format Online

  • Analog clock icon

    Duration 9-12 months *

    *Duration times can vary, talk to your advisor for more information.
  • Gear or cog icon

    Total Units 18 Units

Required Courses

Course Formats
Required (12.00 Units )
Consumer BehaviorUnderstanding "why people buy" is of crucial importance in determining how to market.
3.00 Units
Market ResearchMarketing management requires objective information about the market served in order to make intelligent business decisions.
3.00 Units
Marketing Principles and PracticeIn nearly all organizations, effective marketing is an important determinant of success in a highly competitive marketplace.
3.00 Units
Strategic Marketing and the Marketing PlanAchieving a sustainable competitive advantage is an ongoing challenge to everyone involved in implementing a marketing strategy.
3.00 Units
Elective (6.00 Units )
Advertising and Promotion ManagementCompetition for consumer attention is intense because advertising penetrates nearly all aspects of everyday life.
3.00 Units
New Product DevelopmentThis course provides a comprehensive introduction to product development lifecycles, including how to effectively manage new or existing products using proven project management techniques and approaches.
3.00 Units
Social Media MarketingSavvy marketing professionals use YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets.
3.00 Units
Video Production for Social MediaVideo has long been one of the most effective tools in a marketing kit.
3.00 Units
Blogging for CashLooking for a quick and easy way to drive traffic to your website or eliminate the need for a website? Beginners and experts are turning to blogging to communicate with their customers and to generate income.
1.00 Units
Guerrilla MarketingGuerilla marketing is an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget.
1.00 Units
New Age Digital Viral Marketing TechniquesWhat does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the exposure and influence of the message.
1.00 Units
Social Media Marketing StrategyThe emergence of social media has transformed the way organizations market and promote their products online.
1.00 Units
Search Engine Optimization (SEO)Learn ways to optimize your website for search engines.
1.00 Units
Successful e-Commerce SolutionsIncorporating e-commerce into your business can expand your reach, lower costs, heighten response time, improve services and support, and deepen relationships with customers and partners.
1.00 Units
Introduction to WordPressWordPress is one of the most popular blogging tools on the web, simplifying the process of building a website and creating a platform to post ideas, pictures, and other content.
2.00 Units

Getting Started

We offer multiple start dates to give you flexibility in your education, life and work schedules.

Jul11Summer 2024
Jul15Summer 2024
Oct01Fall 2024

Your Journey Starts Here

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