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Master the Tools of the Trade

Learn up-to-date principles, concepts and techniques so you can contribute more to your organization and take on a new professional role. Gain intensive, in-depth exposure to core marketing principles, and learn specific practices to improve marketing skills. Explore advertising and public relations, as it applies to small and large organizations, businesses, government or nonprofits.

  • Money in hand icon

    Est. Tuition $4,050

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    Learning Format In-Class

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    Duration 9-12 months *

    *Duration times can vary, talk to your advisor for more information.
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    Total Units 18 Units

Individuals who are:

  • Seeking an understanding of the elements of marketing for both entry-level positions as well as career advancement
  • Looking to benefit from an intensive study in the field
  • Key marketing principles, essential functions, and contemporary marketing practices
  • Ways to develop a practical understand of how marketing affects profitability and growth
  • How to examine the sources of marketing information and the quantitative and qualitative processes for collecting information
  • Effective methods to analyze consumers' motivations to buy, their needs and desires, and the methods for satisfying them
  • How to develop, implement and manage competitive marketing strategies
Prior to enrolling, please ensure that you meet the following minimum requirements:

  • High school education or equivalent
NOTE: Successful completion of the Professional Achievement Award in Social Media Network Strategies or the Social Media Network Strategies Intensive Academy meets the elective requirements for the Professional Certificate in Marketing.

Industry Connection

Endorsed by the California Inland Counties chapter of the American Marketing Association (CICAMA).

International students can complete our programs online from their home country, or, travel to the US and take courses with us in-person.

  • For those who wish to study online from their home country, you can enroll directly on our website for the program of your choosing.
  • For those wishing to travel to the US to study, please see admission requirements below.

Admission Requirements: International applicants are required to demonstrate English language fluency and must attain minimum scores of TOEFL PBT 550, iBT 80, IELTS 6.5; or the equivalent.

Immigration Information: This is a full-time program, and you must obtain an F-1 (student) visa.

NOTE: We are currently issuing electronic form I-20s for all in-person programs per SEVIP guidance.

How to Apply: Students will apply through our University Credit Program (UCP). For detailed information on applying to the program, please see our How to Apply page.

Dates & Fees: You will need to apply through our University Credit Program (UCP). View our Dates & Fees page for information on program dates and fees.

Required Courses

Course Formats
Required.
Required (12.00 Units )
 
WinterSpringSummerFall
Consumer BehaviorUnderstanding "why people buy" is of crucial importance in determining how to market.
3.00 Units
Market ResearchMarketing management requires objective information about the market served in order to make intelligent business decisions.
3.00 Units
Marketing Principles and PracticeIn nearly all organizations, effective marketing is an important determinant of success in a highly competitive marketplace.
3.00 Units
Strategic Marketing and the Marketing PlanAchieving a sustainable competitive advantage is an ongoing challenge to everyone involved in implementing a marketing strategy.
3.00 Units
Elective
Elective (6.00 Units )
 
 
WinterSpringSummerFall
Advertising and Promotion ManagementCompetition for consumer attention is intense because advertising penetrates nearly all aspects of everyday life.
3.00 Units
New Product DevelopmentThis course provides a comprehensive introduction to product development lifecycles, including how to effectively manage new or existing products using proven project management techniques and approaches.
3.00 Units
Social Media MarketingThis course examines the ever-changing face of social media marketing, where viral content is king and traditional marketing techniques fail in the wake of rapidly evolving trends and attitudes.
3.00 Units
Video Production for Social MediaVideo has long been one of the most effective tools in a marketing kit.
3.00 Units
Blogging for CashLooking for a quick and easy way to drive traffic to your website or eliminate the need for a website? Beginners and experts are turning to blogging to communicate with their customers and to generate income.
1.00 Units
Guerrilla MarketingGuerilla marketing is an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget.
1.00 Units
New Age Digital Viral Marketing TechniquesWhat does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the exposure and influence of the message.
1.00 Units
Social Media Marketing StrategyThe emergence of social media has transformed the way organizations market and promote their products online.
1.00 Units
Search Engine Optimization (SEO)Learn ways to optimize your website for search engines.
1.00 Units
Successful e-Commerce SolutionsIncorporating e-commerce into your business can expand your reach, lower costs, heighten response time, improve services and support, and deepen relationships with customers and partners.
1.00 Units
Introduction to WordPressWordPress is one of the most popular blogging tools on the web, simplifying the process of building a website and creating a platform to post ideas, pictures, and other content.
2.00 Units

Certificate Spotlights

Stephen Fritzenkotter

Instructor Spotlight
 

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