The rise of digital technology has changed the traditional marketing model. Companies now face the expansion of social media channels, the growing power of connected customers, and an explosion of new digital tools. To be successful, marketers must understand the big picture and be able to plan, implement and measure digital marketing strategies that are appropriate for today's customers, and align strategies with their traditional marketing and business goals. Find a path to growth, and gain the skills to learn how to effectively adjust your marketing strategy in a changing and innovative business environment.
NOTE: Courses in this program are presented in Chinese. 注意：本课程以中文授课