Course Formats
Course Schedules are Subject to Change
Required (14.00 Units )
WinterSpringSummerFall
Consumer Market ResearchThis course covers basic concepts and research results from marketing and the social sciences.
3.00 Units
High Impact Content Strategies, Accelerated with AIThis class is a five-session hands-on course designed to empower rising digital marketers to get creative with high-impact content and content strategies.
2.00 Units
Integrated Digital Marketing Communications: Persuasive Storytelling in the Digital AgeIntegrated digital and brand marketing communications create seamless brand experiences for customers and audiences, and when done effectively and efficiently, can maximize campaign impacts while minimizing marketer efforts.
2.00 Units
Intro to Search Engine Marketing (SEO and PPC)The Introduction of Search Engine Marketing class explores cutting edge best practices and concepts in Search Engine Optimization (SEO) and Pay-Per-Click (PPC).
1.00 Units
Marketing Principles and the Marketing PlanEffective marketing is a key determinant of success in a highly competitive marketplace.
3.00 Units
Social Media MarketingThis course examines the ever-changing face of social media marketing, where viral content is king and traditional marketing techniques fail in the wake of rapidly evolving trends and attitudes.
3.00 Units
Elective (2.00 Units )
WinterSpringSummerFall
Advertising in the Digital AgeCreate effective consumer-targeted digital advertising campaigns across the everchanging digital media landscape.
1.00 Units
Data Analytics and AlgorithmsThis Data Analytics and Algorithms class is an exploration of digital marketing analytics - from insights to outcomes.
1.00 Units
Digital Marketing Master ClassThe Digital Marketing Master Class explores the most current concepts and cutting-edge best practices in Digital Marketing.
1.00 Units
Introduction to Monetization: Lead Generation and Influencer MarketingIn today’s fast-paced digital world, digital entrepreneurs and large corporations alike are eager to employ efficient and impactful digital marketing strategies to help their businesses generate revenue.
1.00 Units
Media and Public Relations Strategy for MarketersThe world of media pitching and public relations has changed - gone are the days of boring press releases and transactional pitching between brands and journalists.
1.00 Units
