Learn up-to-date principles, concepts and techniques so you can contribute more to your organization and take on a new professional role. Gain intensive, in-depth exposure to core marketing principles, and learn specific practices to improve marketing skills. Explore advertising and public relations, as it applies to small and large organizations, businesses, government or nonprofits.
Duration times can vary talk to your student success coach for more information.
Total Units 18 Units
Prior to enrolling, please ensure that you meet the following minimum requirements:
High school education or equivalent
NOTE: Successful completion of the Professional Achievement Award in Social Media Network Strategies or the Social Media Network Strategies Intensive Academy meets the elective requirements for the Professional Certificate in Marketing.
Endorsed by the California Inland Counties chapter of the American Marketing Association (CICAMA).
Key marketing principles, essential functions, and contemporary marketing practices
Ways to develop a practical understand of how marketing affects profitability and growth
How to examine the sources of marketing information and the quantitative and qualitative processes for collecting information
Effective methods to analyze consumers' motivations to buy, their needs and desires, and the methods for satisfying them
How to develop, implement and manage competitive marketing strategies
Individuals who are:
Seeking an understanding of the elements of marketing for both entry-level positions as well as career advancement
Looking to benefit from an intensive study in the field
Online with Live Sessions
Course Schedules are Subject to Change
Required (12 Units )
Consumer BehaviorUnderstanding "why people buy" is of crucial importance in determining how to market.
Market ResearchMarketing management requires objective information about the market served in order to make intelligent business decisions.
New Product DevelopmentThis course provides a comprehensive introduction to product development lifecycles, including how to effectively manage new or existing products using proven project management techniques and approaches.
Social Media MarketingSavvy marketing professionals use YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets.
Blogging for CashLooking for a quick and easy way to drive traffic to your website or eliminate the need for a website? Beginners and experts are turning to blogging to communicate with their customers and to generate income.
Guerrilla MarketingGuerilla marketing is an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget.
New Age Digital Viral Marketing TechniquesWhat does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.
Successful e-Commerce SolutionsIncorporating e-commerce into your business can expand your reach, lower costs, heighten response time, improve services and support, and deepen relationships with customers and partners.
Introduction to WordPressWordPress is one of the most popular blogging tools on the web, simplifying the process of building a website and creating a platform to post ideas, pictures, and other content.
We offer multiple start dates to give you flexibility in your eduction, life and work schedules.