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Foundations of Event Management

Professional Achievement Award in the Foundations of Event Management

Professional Achievement Award in the Foundations of Event Management

Online Program


3 months



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A special event can be a milestone in someone’s life, from a wedding to an award reception to a seminar. Planning and coordinating all of those event details, though, requires precision and strategy, and these skills aren’t ones that everyone has. Someone like you who has a natural aptitude to arrange has an opportunity to be that mastermind behind someone’s milestone. Learn how to hone your skills and bridge them into a career or business of your own.

First, understand the types of special events planning that you could explore, including weddings, meetings, and conferences. Discover all of those details that make that event experience special or unique, such as lighting, music, design, and rentals. Learn about the legal and financial considerations of starting your own event planning business, including contracts and risk. Plan for ways to successfully market that business (and yourself) using company branding, web design, search engine optimization, and more. Once you have the scope of work understood, take your solid foundation of industry best practices and marketing ideas and start planning for success in your career or new business venture.

Designed For

  • Individuals who want to start an event planning business
  • Individuals who will have event planning duties
  • Individuals wanting to learn more about an events management business

What You'll Learn

  • The various, available types of special events on which to focus
  • The process of event planning, including production, management, design, photography, and music
  • Financial and legal considerations for starting as events management business, such as contracts and risk
  • Best practices for branding, web design, search engine optimization, and other marketing tools and avenues for an events management business

What You Can Do With This Program

Positions are available in a variety of industries and can include self-employment, firms, private companies, or nonprofit organizations. Jobs might include:

  • Event planners and coordinators
  • Wedding planners
  • Conference managers

Real People. Real Results.

“My experience at UCR Extension was great. My instructors worked in industry, not just academics, and were able to share real-world scenarios for the assignments we were learning and participating in. I took real-time experiences back to the office, and implemented the new knowledge immediately.”

Tracy Trettin

Administrative Operations Manager
UCR School of Medicine
Riverside, CA

Earning the Certificate

For more information see How to Earn a Certificate

Certificate Courses

Our certificate programs are designed to be flexible, allowing you the option to take just a few courses or to earn the complete certificate. If choosing to complete the certificate, we recommend you get the most out of your experience by following the suggested completion path below.

Quarter 1

Principles of Special Events Management

MGT X463.30

3 units

Marketing an Event Business

MGT X463.38

3 units

Instructor Spotlight

“Supporting individuals in keeping pace with the changing requirements of the modern work environment is at our core. Collaboration, partnership, and community drive us to provide accessible, affordable education, and training for working adults. Whether you are an individual looking to advance your career, or an organizational leader interested in investing in your workforce, we are here for you.”

Kasey Wilson, Ed.D.

Director of Professional Programs
UCR Extension
Riverside, CA

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