Social Media Network Strategies

Professional Achievement Award in Social Media Network Strategies

Professional Achievement Award in Social Media Network Strategies

Classroom or Online Program


6 months


UCR Extension

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Having a social media marketing strategy means more than just posting a few tweets or Facebook posts. This is the new reality across all industries, and redefines the way businesses interact with and engage with customers, clients and prospects. Learn how to optimize the customer experience, expand your reach and fulfill your marketing goals. Gain a fundamental understanding of the dynamics of social media applications and how they can drastically improve your overall marketing plan, brand reputation, customer communications and more.

Designed For

Individuals involved with building and implementing social media marketing plans, or seeking the skills to launch a career in social media marketing.

What You'll Learn

  • Methods for increasing brand awareness through viral marketing strategies
  • Real Simple Syndication (RSS) feeds to keep clients up-to-date
  • Ways to use Search Engine Optimization (SEO) for the best possible outcome
  • How to use WordPress as a platform for posting ideas, pictures and other content to your site

What You Can Do With This Certificate

Positions are available in industries around the world, and can be found in private firms or companies, government or nonprofit organizations. They might include:

  • Marketing Manager
  • Social Content and New Media Specialist
  • Ecommerce Communication Manager
  • Internet Marketing Analyst

Program Overview

Real People. Real Results.

“It's been an enriching experience updating my skills, and obtaining my Professional Achievement Award in e-Marketing. I've met and networked with bright individuals who have now become great friends and colleagues.”

Bejel Patel

Tech Member of Services, Development & Marketing
ABL Organization
Corona, CA

Earning the Certificate

Prior to enrolling, please ensure that you meet the following minimum requirements:

  • High school education or equivalent

For more information see How to Earn a Certificate

Certificate Courses

Our certificate programs are designed to be flexible, allowing you the option to take just a few courses or to earn the complete certificate. If choosing to complete the certificate, we recommend you get the most out of your experience by following the suggested completion path below.

Quarter 1

Search Engine Optimization (SEO)

MGT X476.28

1 unit

Introduction to WordPress

MGT X476.30

2 units

Quarter 2

New Age Digital Viral Marketing Techniques

MGT X476.24

1 unit

Blogging for Cash

MGT X476.21

1 unit

Strategies in Social Media Marketing

MGT X476.36

2 units

Instructor Spotlight

“Years ago, I received free computer training from the Los Angeles Urban League and I've been a nerd since. My mission is to provide training that enables students to grow in business, stay in business, and improve their quality of life. My passion is teaching because it provides knowledge which, in turn, is empowering.”

Kim "Kat" Shepherd

Ultimate Professional
Riverside, CA

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