Social Media and Internet Marketing

Professional Certificate in Social Media and Internet Marketing

Professional Certificate in Social Media and Internet Marketing

Classroom or Online Program


6 months


UCR Extension

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Social media marketing is standard practice for any organization that wants to successfully market to their audience and provide content that resonates. New platforms and technologies are continuously transforming the ways in which consumers engage and interact with businesses – making it that much more important to stay current in best practices. Get familiar with today’s social media platforms, learn how to optimize campaigns, and set your brand apart from the rest in the global digital marketplace.

Designed For

Individuals involved with building and implementing social media marketing plans, or those seeking the skills to launch a career in social media marketing.

What You'll Learn

  • Innovative approaches to cutting edge, mobile digital technologies to engage consumers
  • How podcasting, video and radio are used to expand market share
  • Digital viral marketing techniques
  • e-commerce strategies to help businesses expand their reach
  • Real Simple Syndication (RSS) feeds
  • Ways to use Search Engine Optimization (SEO) successfully

What You Can Do With This Certificate

Positions are available in a variety of industries all over the world, and can be found in firms, corporations, government, or nonprofit organizations. They might include:

  • Social Media Specialist
  • Marketing Manager
  • Social Content and New Media Specialist
  • e-commerce Communication Manager
  • Internet Marketing Analyst

Real People. Real Results.

“It's been an enriching experience updating my skills, and obtaining my Professional Achievement Award in e-Marketing. I've met and networked with bright individuals who have now become great friends and colleagues.”

Bejel Patel

Tech Member of Services, Development & Marketing
ABL Organization
Corona, CA

Earning the Certificate

Prior to enrolling, please ensure that you meet the following minimum requirements:

  • Basic computer and internet skills

For more information see How to Earn a Certificate

Certificate Courses

Our certificate programs are designed to be flexible, allowing you the option to take just a few courses or to earn the complete certificate. If choosing to complete the certificate, we recommend you get the most out of your experience by following the suggested completion path below.

Quarter 1

Social Media Marketing

MGT X476.25

3 units

New Age Digital Viral Marketing Techniques

MGT X476.24

1 unit

Search Engine Optimization (SEO)

MGT X476.28

1 unit

Introduction to WordPress

MGT X476.30

2 units

Quarter 2

Video Production for Social Media

ART X491.21

3 units

Email Marketing for Results

MGT X476.31

1 unit

Blogging for Cash

MGT X476.21

1 unit

Strategies in Social Media Marketing

MGT X476.36

2 units

Instructor Spotlight

“Years ago, I received free computer training from the Los Angeles Urban League and I've been a nerd since. My mission is to provide training that enables students to grow in business, stay in business, and improve their quality of life. My passion is teaching because it provides knowledge which, in turn, is empowering.”

Kim "Kat" Shepherd

Ultimate Professional
Riverside, Ca

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