Change the way you communicate with consumers and take advantage of today’s most powerful technological tools. Having a mobile and digital marketing strategy means more than creating a website. Learn how to improve your online presence, use cutting-edge media, and navigate e-commerce.
Individuals who are:
- Working in marketing and would like to explore a niche market with enormous growth potential
- Seeking career advancement in business, marketing, or management.
What You'll Learn
- Innovative approaches to guerilla marketing, including cutting edge, mobile digital technologies to engage consumers.
- Explore the use of podcasting, video and radio to expand market share.
- Understand digital viral marketing techniques, which use preexisting social networks to increase brand awareness.
- Successful e-commerce strategies to help businesses expand their reach.
- How to use Real Simple Syndication (RSS) feeds to keep clients and customers up-to-date.
- Discover ways to use Search Engine Optimization (SEO) successfully.
What You Can Do With This Certificate
Positions are available in industries around the world, and can be found in private firms or companies, government or nonprofit organizations. They might include:
- Marketing Manager
- Social Content and New Media Specialist
- Ecommerce Communication Manager
- Internet Marketing Analyst
“It's been an enriching experience updating my skills, and obtaining my Professional Achievement Award in e-Marketing. I've met and networked with bright individuals who have now become great friends and colleagues.”
Tech Member of Services, Development & Marketing
Earning the Certificate
Prior to enrolling, please ensure that you meet the following minimum requirements:
- High school education or equivalent
For more information see How to Earn a Certificate
Our certificate programs are designed to be flexible, allowing you the option to take just a few courses or to earn the complete certificate. If choosing to complete the certificate, we recommend you get the most out of your experience by following the suggested completion path below.
The emergence of social media has transformed the way organizations market and promote their products online. Understand the dynamics of social media applications and learn more about how they apply to product marketing. This course will focus on how social media is changing business in fundamental ways and explore the opportunities for social networks to improve marketing, brand reputation, communications, research, and more.
Learn ways to optimize your website for search engines. It's crucial that your audience can find you on the web at the top of their search. In this course participants will learn how to develop a plan using SEO techniques for marketing their business, navigating the web using different search techniques, researching, analyzing keywords, improving traffic, and optimizing websites to be search engine friendly and more competitive in ranking.
Business professionals, both beginners and experts, are turning to blogging to communicate with their customers and to generate income. A business blog can be informal but professional. Blogs are easily maintained and allow you to regularly communicate with your customers and employees. Unlike traditional media that require lead time for publishing, blogs can be easily updated without the cost of a web designer.
The Internet is rapidly changing the way we discover, consume, and share information. Transforming online monologues into engaging dialogues, social media platforms enable companies to connect and communicate with their target audience in new and innovative ways. Smart companies are joining the emerging and highly effective technologies like podcasting, video, and radio to grow their businesses. This highly interactive and engaging course will help you reach across the social Web and deliver measurable results for your company through the development and management of free for digital audio content over the Internet.
Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional. The idea is to create a unique, engaging and thought-provoking concept to generate "buzz" through unusual approaches such as:
- Iintercept encounters in public places
- Street giveaways of products
- Public relations stunts
Innovative approaches to guerilla marketing now utilize cutting-edge, mobile digital technologies to really engage the consumer and create a memorable brand experience.
What does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, and to millions, through the Internet. Everyone wants to see it, and when they do, they all want to share it.
Incorporating e-commerce into your business can expand your reach, lower costs, heighten response time, improve services and support, and deepen relationships with customers and partners. This course focuses on practical strategies for harnessing the power of the internet for both business-to-consumer (B2C) and business-to-business (B2B) relationships. Topics explored by industry experts include applying brand development, direct selling and customer service strategies within the e-commerce environment; reaching the goal of purchasing as a self-service application for consumers and a trading partner applications for suppliers; and using direct links with partners to lower inventory associated costs and enhance response. Discussion will also emphasize cost-effective implementation by consideration of issues such as comprehensive solutions, flexible solutions that adapt to change, security that works but doesn't overwhelm usability, incorporating the functionality of existing applications and meeting the challenge of interoperability with partners.
“Years ago, I received free computer training from the Los Angeles Urban League and I've been a nerd since. My mission is to provide training that enables students to grow in business, stay in business, and improve their quality of life. My passion is teaching because it provides knowledge which, in turn, is empowering.”
Kim "Kat" Shepherd
Thank you for taking the time to submit your feedback about the UCR Extension website. Please be sure to include all relevant information to ensure that we can follow up with your request as soon as possible.