Specialized Professional Program in Sports Marketing and Venue Management

Specialized Professional Program in Sports Marketing and Venue Management

Classroom Program


3 months


7 Units

UCR Extension

Ramp-up your motivational skills and learn how to get the most out of people. Understand the ins and outs of managing a successful venue, and learn how to market like a pro. In just three months, you'll build the foundational skills to get your foot in the door of an entry-level position, or further your studies through a Post-Graduate Diploma in Sports Management.

Designed For

This program is designed for individuals looking to acquire the essentials of sports marketing and venue management. It can benefit professionals looking for a career change or to systemize their knowledge, as well as individuals that want to explore the sports industry as a potential career.

What You'll Learn

  • Methods for improving engagement, innovation and flexibility of staff, and ways to motivate and empower employees.
  • Fundamental marketing and communication tools for effective branding and promotion.
  • Operational aspects of running and overseeing a sports facility.

What You Can Do With This Certificate

Positions are available in the sports industry, including sports networks like ESPN, athletic apparel companies, sales and advertising companies, marketing and public relations firms, and other organizations. They might include:

  • Athlete Representative/Agent
  • Sports Public Relations Specialist/Director
  • Athletic Director
  • Head/Assistant Coach
  • Director/Assistant Director of Stadium Operations
  • Sports Marketing Specialist
  • Professional Sports Manager
  • Sports Information Director

Program Overview


7 Units

Earning the Certificate

Prior to enrolling, please ensure that you meet the following minimum requirements:

  • None

For more information see How to Earn a Certificate

Certificate Courses

Our certificate programs are designed to be flexible, allowing you the option to take just a few courses or to earn the complete certificate. If choosing to complete the certificate, we recommend you get the most out of your experience by following the suggested completion path below.

Quarter 1

The Role of Sales in Sports

MGT X414

2 units

Sports Promotion and Fan Engagement

MGT X414.1

2 units

Applied Sports Management

MGT X414.3

1 units

Sports Venue and Facility Management

MGT X414.2

2 units

“Whatever your goal, completing a professional certificate program will give you confidence to reach for the top. Join thousands of UCR Extension students whose lives have been transformed by our programs.”

Dr. Sharon Duffy

UCR Extension Professional Studies

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